TJ MORRIS ORGANIZATION
This is established for TJ Morris Friends & Family who are interested in the publishing of books. TJ shares editing, creation, covers, soft and hard bound books, as well as, ebooks. Owner of the original American News Magazine Company as the domain and website called AmericanNewsMagazine.com which is now in the archiving files of the last decade. American News Magazine will now be included as the Main Directory for all American Made Products and Services along with the ACIR Directory included in one Directory called the Planet Information ET work. TJ Morris Organization is the main Directory for all of the creations of TJ Morris & Friends. TJ Morris Publishing shares in the “ALL PUBLISHING” services on the internet online. Media Online Press.
This is established for TJ Morris and Friends as Social entrepreneurs interested in the Global Community Sustainability, Think Globally – Think Green.
This is established for TJ Morris, friends, family, acquaintances, who desire to social network and PR their own personal businesses, groups, networks, websites in our directory of TJMorris tm ACIR sm as an alliance with the ACE FOLKLIFE CLUB of advocates, supporters, and members as supporters of the arts, cultures, education, entertainment science, technology, and folklife. –
^ Dennis L. Willcox and Glen Cameron, “Public Relations Strategies and Tactics”,9th Edition (New York: Allyn & Bacon, Publishers, 2006)
^ McDonald, Paul, and Janet Wasko. “The Star System: The Production of Hollywood Stardom In The Post-Studio Era.” The Contemporary Hollywood Film Industry. Oxford: Blackwell, 2008. 174-75. Print.
Wignall, Alice, The Guardian, 18th August 2008:
Promotion is one of the four elements of marketing mix (product, price, promotion, place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision.
The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.
A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are:
To present information to consumers as well as others
To increase demand
To differentiate a product.
There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.
Key concepts Product marketing · Pricing
Distribution · Service · Retail
Ethics · Effectiveness · Research
Segmentation · Strategy · Activation
Management · Dominance
The term “promotion” is usually an “in” expression used internally by the marketing company, but not normally to the public or the market – phrases like “special offer” are more common. An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff. The UK version of My Coke Rewards is Coke Zone.